New guests who come to you on purpose.
timbra brings paying explorers into your café – no participation fee during the pilot, no technology, no race to the bottom on price. You offer a small welcome gesture. We bring the guests.
Four things that count.
Guests who spend
Someone who pays CHF 39 for the pass comes on purpose and motivated – not bargain hunting.
Reach & content
An editorial profile in the pass and online, plus a well-made piece about your café for your own channels.
A curated neighbourhood
Around twenty hand-picked houses per edition – you are in good company, not on an arbitrary list.
Honest reporting
After the edition you receive real numbers: how many pass holders came to you.
You decide it.
We print nothing in stone.
The pass and the website carry one sentence only – never your actual gesture. That means you can adjust it whenever you like, change it with the season or try something out, without a promise printed somewhere that binds you for a year.
On board in five steps.
Application
Fill in a short form.
Conversation
We come by in person.
Choose the gesture
You choose your welcome gesture – internal, changeable at any time.
Onboarding
Stamp and a short guide for your team.
Live
Your profile appears in the pass and online.
What you want to know.
Is this a discount booklet?
No. There are no percentages and no freebie culture: guests order as usual, and you offer a gesture of your choosing – the way you would for a regular.
How much work is it for my team?
Look at the pass, stamp it, offer the gesture – about five seconds. No app, no device, no training needed.
What does taking part cost?
During the pilot: no participation fee. You only carry the cost of your own gesture.
Is my gesture printed anywhere?
No. Not in the pass, not on the website, not in any advertising. Guests read the same sentence everywhere and only find out at your counter what it is. That leaves you free to change the gesture whenever you want.
Will English-speaking guests understand the pass?
Yes. The pass is bilingual throughout – every page is in German and English. One edition for all guests, newcomers and visitors included.
Am I exclusive in my neighbourhood?
We curate deliberately and pay attention to a sensible spread. What that means for your neighbourhood is something we discuss in person.
Tell us about your café.
We curate deliberately: around twenty cafés per edition. We get back to you within a few days for a conversation in person.
Want to know who is behind timbra? →No contract, no obligation – a conversation first.